Judy Cullins  Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell, she offers free help through her 2 monthly ezines, " The BookCoach Says...," " Business Tip of the Month," and blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles. Email her at Judy@bookcoaching.com or call 619-466-0622 or 866-200-9743 for orders. View all articles by Judy Cullins Write a Short Article to Promote Your Book Online - your article offers to its reader. In the introduction above, the thesis is stated in the last line, "Use these 10 ways to write an article top web sites will clamor for with a link back to where your book is sold."
- Know your preferred audience. Just as your book has a target audience, so should your article. One book, "How to Write Your E-Book or Other Book—Fast! is a short, easy-to-read, step-by-step guide to assist professionals with writing, publishing and selling their book.
- Write a sparkling opening. Like a headline in a press release or on your book's back cover, your first sentence should grab your readers by the collar so they will keep reading. The opening could use a shocking fact, a question, a benefit, or a compelling story right out of your book. Make the opening a short paragraph, even a single line. Readers want short, concise, digestible information, especially on the Internet.
- Illustrate a need. Whatever your topic, show your readers why they need your information. If you have written a book on listening, in your short article discuss how much is at stake for not listening such as divorce or lost business. You may also share the benefits.
- Give a brief background of the problem or situation you will solve. One client wrote a book, "The Cure for Multiple Sclerosis." She shares that over 2 million people worldwide with Multiple Sclerosis are diagnosed incurable, that doctors are pressured to use pharmaceuticals, and that the health industry is not about getting people well, but about making money.
- Share the problems that result. In "The Cure for Multiple Sclerosis," the problem is that most people rely on western medicine which does not have the answers. Big money is not spent on alternative or complementary ways to prevent and cure chronic diseases, so people with problems get drugs that deplete the immune system.
- Give the solution. Your book offers solutions to your reader's challenges or problems.So must your article. Show your readers how to get excellent health, how they can write a book, make more money, or have better relationships.
- Show them where to get the solution and how. The article, "How to Listen at Work," needs to suggest where to go or what to do next. You may name a quality book to read (maybe your book!). Mention a seminar or training, or recommend a coach. You may even mention a web site address or 800 number.
- Place your article on as many high traffic Internet sites and Opt-in Ezines as you can. Just as feature articles in newspapers are seven times as powerful as advertising, so is your article seven times as powerful as other promotion. People are looking for Free information Online. That's the major reason they surf!
So, now that you know how to write a short article, put it to work for you and submit it to the 400,000 opt-in ezines and top web sites in your field to promote your book. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell, she offers free help through her 2 monthly ezines, " The BookCoach Says...," " Business Tip of the Month," and blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles. Email her at Judy@bookcoaching.com or call 619-466-0622 or 866-200-9743 for orders. |
